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Introducing Dispute Panda
The credit repair market has remained static for the last 10+ years until the industry disruptor, Dispute Panda, launched in November 2022. This SaaS platform created a ripple in the credit repair industry utilizing the power of AI. Now all of their competitors are racing to replicate this innovation.
In this case study, we talk about the ideation, development, and impact of Dispute Panda. Although this SaaS platform is not a Phase One Ventures portfolio company, it gave birth to the company’s venture studio business model. Read on to learn how this platform confirmed our business model and how our team contributed to building an 8 figure platform within 8 months.
Phase One
Phase One Ventures’ founder, Jonathan Diaz, previously owned a marketing agency that built 250+ websites for other companies within the credit repair industry. Although he always had an inkling towards software and technology, he found it difficult to break into the industry due to costs and a lack of case studies. Diaz had an idea to build a platform that would revolutionize the credit repair market but needed a partner(s) to help take on the challenge.
After months of researching and interviewing contenders that would become Diaz’s partner(s) for Dispute Panda. Diaz found the perfect candidate who was passionate about what he did and enjoyed helping others succeed. With the right entrepreneur now established, they could focus on the development of the platform.
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Phase Two
In this phase, there’s lots of research and problem solving that takes place. Some of the questions that inform the UI/UX design and branding include:
- What issue are we trying to solve?
- What pain points will this platform solve for the audience?
- What emotion do you want people to feel when they think about Dispute Panda?
- How can we make our platform stand apart from our competitors?
- How can we make our platform more effective yet easy to use?
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Branding
The majority of B2B credit repair companies lack strong and interesting branding; they are mundane, lackluster, and average. On the other hand, Dispute Panda’s branding is personable, fun, and engaging. The panda mascot gives the brand visual identity which helps viewers associate the mascot to the brand through repeated exposure. The panda mascot also transforms an intimidating and complex process into a user-friendly and simple experience.
At the most basic level, Dispute Panda solves the #1 pain point which was a lack of results due to ineffective and overused templates. Dispute Panda can serve everyone in the credit repair space from senior level execs to new entrepreneurs by helping their businesses deliver better results. What sets Dispute Panda apart from their competitors is the integration of AI that produces 100% original, unique letters catered to every consumer. Customers see results up to 70% faster than traditional credit repair businesses. The engine generates up to dozens of letters in seconds.
MVP’s Key Features
Some of Dispute Panda’s MVP key features include:
- Importing clients from multiple sources
- Filtering negative accounts
- Generating unique letters
- Mailing letters internally from Dispute Panda
- Metro 2 disruptor
- Factual disputing
- Accepting several kinds of credit monitoring reports
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Open Project Website →
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